ABOUT US

WHO WE ARE 

MODERN WOMEN
Created by today’s modern woman for today’s modern woman. After feeling frustrated with very few quality false lash options in the marketplace, we decided to design and develop our own, offering women a softer, more comfortable, feminine alternative. The result: BLINKING BEAUTÉ.
CALIFORNIA GIRLS
Our brand was born and raised in the California Bay Area. It’s a place where people are easy-going, open-minded and like to have fun. We are young at heart, don’t take ourselves too seriously and believe beauty begins on the inside.
OUR MISSION
Our goal is to help women showcase their inner beauty, eyes first. After all, they are the windows to the soul. It’s why we’ve custom designed our superior quality, handmade, multi-dimensional lashes.

WHAT WE BELIEVE

OPEN UP
We’ve created our lashes to help enhance a woman’s natural beauty. Eyes appear more defined and open with volumized lashes. Opening up your eyes allows you to see the world. Hopefully now, it’ll look just a little bit better.
BE THOUGHTFUL
Quality beats quantity every time. We have carefully curated our 3D lash assortment with a variety of styles and fiber options that won’t overwhelm. Women have personally inspired and requested our custom designs. Whether a more conservative, everyday style, or something ultra-glam, our soft, voluminous lashes are handmade using the finest quality fibers to provide a flattering, feminine look to every woman who wears them.

DON’T FUSS

Easy Glamour. We think women should feel beautiful every day, and it shouldn’t be difficult or fussy. Our lashes are easy to apply, remove and reuse. We’ve designed them with our proprietary liner band, which is composed of comfortable yet durable cotton. Not only does it hold and secure every beautiful fiber in place, but it also lays cleanly atop your natural lash line, giving the illusion of “built-in” eyeliner. You can skip a step each morning. Now that’s a cause for celebration.   

WHAT WE DO 

OUR HERITAGE

Our brand is rooted in custom designed, hand-crafted lashes. Each 3D style is created with superior quality, and we’ve carefully curated our assortment with options for every woman for every occasion that won’t overwhelm. All our lashes are multi-dimensional, feminine, soft and comfortable.

3D STYLES

We emulate your natural lashes that grow in three to five layers. We construct our lashes with high quality fibers that are expertly placed in a variety of lengths, tapers and sizes, creating a multi-dimensional look we refer to as
"3D." It’s the reason our lashes appear ultra-lush, soft and feminine. While most competitors’ lashes lay flat or contain only one dimension, BLINKING BEAUTÉ multiple layers form a full fringe around a woman’s eyes making them a girl’s best friend. 

CUSTOM DESIGNED & HAND MADE

We consider women’s wants and needs as we design each pair here in SF the Bay Area. Part of our secret involves constructing multiple layers of fibers by hand, one fiber at a time.

SUPERIOR QUALITY

We use only the highest quality fibers, free from chemical treatment or dyes. Our liner band is threaded with 100% cotton, providing a comfortable wear; this also makes it durable, allowing for longer lasting lashes that maintain their shape and form. If properly cared for and stored, lashes can be reused multiple times: LUXE LASHES up to 30 wears, DAILY LASHES up to 15 wears. 

OPTIONS

You can finally build your lash wardrobe. Our LUXE SILK LASHES are composed of a high quality silk material, creating a soft, featherweight feel for a naturally enhanced look. Our LUXE MINK LASHES contain mink fibers, which taper magnificently at the tips for the most voluminous, lush, velvet-like appearance. Our LUXE INNOVATIVE LASHES feature a state of the art synthetic material that mimics our mink fibers and feel light as air on the eye. We are proud to lead the industry as the first brand in prestige cosmetics to have developed SELF ADHESIVE LASHES for the quickest application on the planet. Peel, place and go! (Yes, the band comes with glue on it). We've just launched our DAILY LASHES collection to provide you with a less dramatic "faux mink" look without having to sacrifice the sophistication you desire.

We think options are important, which is why we’ll keep working hard and continue to provide you with best-in-class selections for the future.

WHY WE DO IT

THE LASH AUTHORITY

Once considered a makeup accessory, lashes have become an everyday necessity. Our goal is to develop lashes that lead the industry while providing women with products that enhance their natural beauty, helping them feel like the best possible version of themselves.

GIVING YOU THE BEST

We exist in order for you to have the best. It’s an honor, privilege, and dream come true to share our brand with you.